PricedPer SiteVisit

A launch is planned before it is bought. The sequence is: a business questionnaire, then three parallel research tracks — primary interviews with the actual buyer, secondary desk research covering total addressable market, competitive landscape, pricing and unit economics, and historical study of what has already worked or failed for the brand. Only then does campaign architecture get built across Meta and Google, split into top, middle and bottom of funnel with a separate retargeting layer. Spend scales only after cost per qualified lead and lead quality hold for a full test window.

It depends entirely on ticket size, and cost per lead on its own is a misleading number. On a premium North Bangalore residential project we ran leads at ₹266 with 51% qualifying as sales-ready. On an enterprise portfolio at roughly ₹1 crore a month of media, cost per lead sat near ₹450 at about 22,000 leads a month. A ₹200 lead that never books a site visit is more expensive than a ₹600 lead that does — measure cost per site visit and cost per booking, not cost per form fill.

Enough to buy a real answer, then more only once the answer is good. A controlled test in the low lakhs establishes cost per lead, lead quality and channel mix. Once those hold, monthly media typically runs ₹4–6 lakh for a single project and can reach ₹1 crore a month across a portfolio. What matters is that the budget scales against proven unit economics rather than against a media plan written before anyone talked to a buyer.

A lead is a form fill. A qualified site visit is a buyer who arrives at the project with intent and budget. Most agencies report the first because it is easy to produce cheaply. Sales teams only care about the second. Every campaign should be scored against sales feedback, with lead quality tracked weekly and creative or targeting killed when the sales-ready percentage falls.

It is defined in the contract, not left to interpretation. A qualified lead meets all five conditions: contactable — answers by phone or WhatsApp within three attempts over 48 hours; budget-matched — states a budget inside the project's price band; intent-dated — states a purchase timeline of six months or less; geography-valid — buying in, or relocating to, the project's catchment; and not a duplicate — not already in your CRM within 90 days. Any lead that fails the definition is replaced free if you flag it within seven days. Call recordings and CRM status are the shared evidence, so neither side is arguing from memory. Most agencies will not write this down, which is exactly why lead quality is the thing developers complain about most.

You do, directly to Meta and Google. The ad account stays in your name and the media invoice comes to you, never through us. Three reasons. It keeps you as the advertiser of record, which matters under RERA because the promoter — not the agency — is responsible for what a project advertisement claims. It means media inflation is visible to you rather than buried in a bundled unit price. And it makes the efficiency provable: when cost per lead falls, your own invoice shows it. Our fee is separate and covers the work, not the media.

Channel partners in India typically take one to three percent of transaction value, sometimes up to five. On a ₹1 crore unit that is ₹1 lakh to ₹3 lakh per booking, paid on success. Working from delivered numbers — ₹266 per lead at 51% sales-ready, plus a ₹550 fee per qualified lead — the all-in cost lands near ₹10,700 per booking influenced at a conservative ten percent qualified-lead-to-booking rate. That is roughly nine to twenty-eight times cheaper. The honest caveat: a channel partner brings a buyer and closes them, while we bring a qualified buyer to your own sales team. The comparison is fair on demand generation, not on closing.

Yes. Channel-partner and broker demand is run as its own pool with separate creative, separate targeting and separate reporting, because a broker responds to entirely different messaging than an end buyer. Mixing the two into one campaign is one of the most common reasons real estate media spend underperforms.

Meta and Google carry most of the volume for Indian residential real estate — Meta for discovery and creative-led demand, Google for high-intent search around micro-market and project name queries. LinkedIn works for premium and NRI segments. X, Snapchat, ChatGPT Ads and Jio Ads are used selectively where the buyer profile justifies them. Platform choice comes out of the research, not out of habit.

A land buyer behaves nothing like an apartment buyer. Plot purchases are driven by appreciation, approval status and clear title far more than by amenities or floor plans, and the consideration window is longer. Creative leads with authority approval, location corridor and per-square-foot economics rather than lifestyle imagery, and the funnel is built to nurture across a longer decision period.

Every advertisement for a registered project must carry the RERA registration number and must not make claims the registration does not support — no guaranteed returns, no amenities absent from the sanctioned plan, no possession dates that contradict the filing. Campaigns are built compliant from the creative brief onward rather than corrected after a notice.

You are live in market from roughly week six. Phases zero through two — questionnaire, research and campaign architecture — take about five to six weeks. Phase three is a month of live A/B testing that produces the scale playbook. By month three the funnel, CRM routing and weekly dashboard are running and the system is repeatable.

A weekly client dashboard plus weekly reporting covering spend, cost per lead, lead quality, sales-ready percentage, site visits, campaign architecture, creative approvals and every budget scaling decision. Absolute transparency — no black box, and no metric that cannot be traced back to a source.

Yes. Real-time CRM routing and alerts through HubSpot or Zoho, GA4 and Google Tag Manager implementation, Meta Pixel and conversion tracking, and process alignment with the sales or CIS team. Leads that sit unattended for hours are the fastest way to waste good media spend.

Bangalore and Mysore primarily, and across Karnataka. Delivered launches include projects on Kanakapura Road, Nagasandra and the Tumkur Road metro corridor, Budigere Cross, Yeshwanthpur, Devanahalli and the airport corridor, North Bangalore, and R.T. Nagar in Mysore. Education and SaaS clients are served across India.

No. Every performance package includes fifteen static AI-generated ad creatives per month, plus AI ad copy written against the research brief. When creatives fatigue or demand shifts, we regenerate more AI assets without a separate creative invoice. Studio production — professional shoot and edit, videographers, drone, UGC and IGC, motion graphics — remains a separate package, quoted per project and approved before commissioning. The ad reel shows the pipeline grade we can produce; the commercial offer is fifteen included statics a month, refreshed as needed.

A traditional studio prices shoot days, editors, talent and revisions. That is the right model for film, drone and creator work — which we still offer as a separate package. It is the wrong cost structure for finding which hooks a Bangalore buyer answers. Our AI pipelines let us refresh included creatives on fatigue without billing each asset, gated by research and strategy. Full comparison: guides/ai-creative-volume-vs-traditional-agency.html.